As detailed in the book, the band's emergence and that of MTV’s (which premiered in August 1981) went hand in hand. I think sometimes it gets spun : ‘Oh, they have to rip it up and start again to become popular.’ That wasn't the case.”Īt a time when filming music videos seemed like an afterthought and were executed quite unimaginatively by most American acts, Duran Duran truly realized the power of video not only as a promotional tool but as an artistic statement. In hindsight, it is pretty funny that you listen to the different remixes now and they sound different, but they're not dramatically different. When I talked to David Kershenbaum, who did the remixes, he was like: ‘They were very easy to do.’ He said that there wasn't a lot of stress. “So that was very surprising to me, but also very interesting because it went a long way in explaining why the song became a hit. There were so many different versions of it, and different stations would play one version during the day and one version at night. “Here were all sorts of different versions,” she says, “the shorter Top 40 version, and there was the 'Night Version.’ There was David Kershenbaum's remix. There were some aspects of the Rio story that surprised Zaleski as she was researching and writing the book, such as the various remixes of “Hungry Like the Wolf” that were commissioned in order to gain radio airplay in the States at a time when radio stations there were reluctant to play music from new (British) bands.
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